People
Peter McAtamney | Principal
Peter founded WBS in 2003. WBS now has clients across
Peter has held top wine industry positions including Managing Director of a publicly listed wine company and Chairman of Wine Marlborough. He has also been a member of the National Marketing Group for the NZ Wine Industry.
He has helped formulate global strategy for some of the worlds most successful wine brands including Freixenet and Wine Marlborough. More recently he was involved with global strategy for the [yellow tail] brand.
He has over 20 years sales and marketing experience including 11 years managing global markets.
For eight and a half years, Peter worked for the world’s largest producer of sparkling wine and 9th largest wine company, Freixenet. Peter was responsible for their global Business Intelligence System and Strategic Planning functions, which included writing their Global Strategic Plan for their table wine business. He also worked in mergers and acquisitions with Freixenet, including the purchase of the Wingara Group in
- Dux of Roseworthy Associate Diploma in Wine Marketing
- Masters in Business , Marketing - (University of Technology, Sydney)
- Columbia University (New York) - Marketing Management Program
- Columbia University - Competitive Marketing Strategy Program
- Graduate Member of the Australian Institute of Company Directors
- Panel Chair of the International Wine Challenge - London
Anthony Howe | Technology Associate
Anthony Howe is one of Australia’s foremost technology entrepreneurs and educators.
He has founded and developed three successful organizations in the past10 years including 5th Finger, a company acquired by PBL Media (ninemsn) in 2005.
Anthony is an engaging speaker, presenter and facilitator having presented at many domestic and international conferences as a mobile or multimedia specialist. He was a project manager of many of Australia’s first mobile marketing and media activities for high profile brands such as the Nine Network, Sony Playstation, Nova 969, Channel V, Network TEN, Telstra, Optus, Vodafone.
Anthony has a passion for helping young entrepreneurs. He understands the complete business life‐cycle experience due to his SME background including capital raising, corporate structuring, market research and business planning; effective brand and channel management; forecasting, pricing and financial analysis; operations and delivery.
Johan has had the research and academic leadership role in the Wine Business Group at the world-renowned University of Adelaide for more than10 years. He is one of the world’s foremost authorities on regional marketing, wine event research, the cellar door and direct mail clubs.
During his career, Johan had conducted research for 195 companies in 35 wine regions in 6 countries.
Johan has authored more than 200 research publications, of which at least 100 are wine-specific and has conducted research on the global wine market, its drivers, consumer dynamics and regulatory aspects on every major importing, producer-exporter and most emerging markets. For example, Johan regularly does strategic research work for the Australian Wine and Brandy Corporation (AWBC) on their export market dynamics, competitive forces, etc.
